LINEAR TV (BROADCAST)

Pre-9pm: LHF BANNED

Kids TV: STRICT BAN

Post-9pm: PERMITTED

Watershed applies to all Ofcom-regulated channels

REGULATED VOD (ODPS)

Includes: Disney+, Prime Video, Discovery+, ITVX

Rule: 9pm Watershed applies

Same as linear TV scheduling

ONLINE / PAID DIGITAL

Includes: Netflix (Ad Tier), YouTube, TikTok, Meta

Rule: TOTAL BAN 24/7

Paid online ads for LHF prohibited

TFL ESTATE (LONDON)

Coverage: Bus stops, Tube, Elizabeth Line

Rule: TOTAL BAN

Sadiq Khan policy since Feb 2019

GENERAL OOH (BILLBOARDS)

Coverage: Roadside, shopping centres, airports

Rule: EXEMPT (CAP Rules)

Not covered by broadcast restrictions

EXEMPTIONS

Audio Only: Podcasts/Spotify EXEMPT

Owned Media: Brand websites EXEMPT

Brand Equity: Logo-only (no product) EXEMPT

NPM SCORING

Food: LHF if NPM >= 4

Drinks: LHF if NPM >= 1

Nutrient Profiling Model (2004/5)

KEYBOARD SHORTCUTS

[A] - Block (Reject ad)

[S] - Reschedule (Move to post-watershed)

[D] - Clear (Approve ad)

[SPACE] - Scan NPM Data (-5 credits)

[H] - Toggle this reference